Brand Design Photography & Styling Clarity Consulting

What Blogging means to me.

My relationship with blogging and the co-existing job title that comes with the act of blogging has been one of love and hate. Usually I’m floating somewhere in between love and hate, fumbling around in a state of “meh”. When I’m super inspired and have lots to say, blogging is the easiest job on the planet. Most days, the words are hard to write and I end up sharing a rambling post about a pretty corner of my home. Is this the kind of blogger I want to be known for? Do I even want to be known as a “blogger?”

This space has been a bit quite all summer long. The ideas weren’t flowing and I didn’t want to force a post just for the sake of posting. During my much-needed break, I found myself questioning what blogging meant to me and my growing business and how I’d eventually ease back into sharing. I realized a few things…

1. Thank you, thank you: Blogging is essentially the key element that propelled me into the life of full-time freelance and I’ll be forever grateful. Without blogging, my social network (all of you loyal readers) would not be as phenomenal as it is, my confidence in my skill sets would just be so-so, and my first paying clients would have never found me. Because of this reason along, I owe it to this little blog to keep going.

2. Experimenting: For me, blogging isn’t a form of journaling (never has) but a tool I use to grow as a designer and a space where I can explore new things. If I put too much pressure on the art of sharing beautifully written personal stories, the reason I started blogging in the first place fades into the distance. Sharing rambling posts about a corner of my home or a new artist I discovered is exactly what I need to do to keep the creative juices flowing, and that’s OK. I need a space where I can throw anything at the wall and see what sticks.

3. Keep going: There is no doubt that blogging consistently is a full time job in and of itself, so if you have another full-time job (like designing/photography), give yourself a break. It’s not an everyday occurrence to hold two full-time jobs in this day and age. Actually…that’s crazy talk. If you need a break, take a break. Don’t force blogging or you’ll grow to hate it. The important thing to remember is to just keep going at your own pace.

Those are the three main things I realized, so for now, I’m going to blog when I’m inspired and refrain from feeling guilty when I’m not. This blog is going to organically grow with me, and today I choose to grow slowly. There is no end finish line in this type of thing, so why not enjoy the ride. I love that you guys are hear to join in on the conversation. Let’s chat about random things and share beautiful inspiration. Who’s in?

19 comments on “What Blogging means to me.

  1. Gosh, I love this. Blogging is such a strange thing and can be so different for each person. Glad to see you’re finding a rhythm that works for you, Cassie!

  2. So refreshing to hear an honest perspective on blogging. I completely agree with your “keep going at your own pace” advice. Sometimes we all just need a break, and that’s ok too 🙂

  3. You have been such an inspiration and breath of fresh air on the internet for me. Seriously. You have an eye for design but I am so glad you aren’t afraid to be real. It is better to let your blog grow organically with you than to push it to be something that is probably already out there. Thank YOU.

  4. Blogging is like building a Brand, it takes time and patience. Take your time and put out great work. Don’t just post to post. Great work will be followed by many. Remember that this blog is what gave you the confidence and confirmation that you were talented. In the past year you have attracted some talented people/followers, they hear your voice and keep coming back to see what you put out. Oh, did I mention, this is where many paying clients came from, keep the faith and keep this blog alive, I will miss it if you were to leave this space!

  5. Cassie, thanks for sharing your perspective on this matter! I, too, have fallen victim to putting so much pressure on myself for producing a “perfect” post, when in reality, creativity and motivation is not something that you can force.

    There’s this quote by Ira Glass: “Nobody tells this to people who are beginners, I wish someone told me. All of us who do creative work, we get into it because we have good taste. But there is this gap. For the first couple years you make stuff, it’s just not that good. It’s trying to be good, it has potential, but it’s not. But your taste, the thing that got you into the game, is still killer. And your taste is why your work disappoints you. A lot of people never get past this phase, they quit. Most people I know who do interesting, creative work went through years of this. We know our work doesn’t have this special thing that we want it to have. We all go through this. And if you are just starting out or you are still in this phase, you gotta know its normal and the most important thing you can do is do a lot of work. Put yourself on a deadline so that every week you will finish one story. It is only by going through a volume of work that you will close that gap, and your work will be as good as your ambitions. And I took longer to figure out how to do this than anyone I’ve ever met. It’s gonna take awhile. It’s normal to take awhile. You’ve just gotta fight your way through.” (Apologies for the long quote!)

    I guess, I’ve found ease in knowing that even if I do have those times where my posts aren’t so great, I know that I am one step closer to becoming or finding myself. After all, sometimes it really is not the product that makes us creators feel full, but the process.

    1. Hi Alyssa! I LOVE that you shared this quote. I actually had this quote printed out and tacked to my bulletin board during my years working at the advertising agency. Love it and love it’s message. Thanks for the reminder that its all about the process 🙂

  6. Thank you! I needed that today. I’ve been struggling with feeling I neglect my blog, but as you say holding down two full time jobs (plus freelance work!) is not easy, nay possible. Time to be a bit gentler on myself.

  7. You’ve taken the words out of my mouth… or to be precise out of my jumbled brain! I feel exactly the same but do sometimes get ‘guilted’ (is that even a word) into producing more and more content by comparing myself to others. So if I could add a fourth point DON’T COMPARE YOURSELF. You are you and you are unique and special in lots of ways and you don’t need x number of followers to validate that. So, Red Riding Hood stick to your path and don’t let the big bad wolf drag you away with promises of gazillion of followers.
    Apologies for the outburst but you hit a cord with me. High five Cassie! XO

    1. So glad you stopped by Annie. I love the ‘Don’t Compare Yourself” addition. I think it’s super important to stay true to yourself and the reason you started blogging in the first place. If you started blogging for the sole purpose of gaining followers, I’d question what you’re doing. It’s definitely not a numbers game. Thanks for the reminder!

  8. Good for you! That’s exactly how it should be. Write about the things that excite you when they excite you. You are being true to yourself, not giving in to any “norms” from the outside, so big high five for going with your gut.
    xx
    Maja

  9. this! i needed to read it. i have such mixed feelings about “being a blogger.” sometimes it is SO exciting and i can’t wait to dive in. then other days i am so meh about it and it feels utterly pointless. thank you for sharing that you have these up and down times too – it can be hard to remember that even though blogging is an industry it is still (at its heart) a place for exploration and inspiration and discussion and a place for us to grow.

  10. I hear you, sister. Blogging was something I proudly disassociated with for years. After some changes in my life led my with a gap that I wanted to fill with creativity and connection, I started blogging and have grown to love it as an exercise in writing and creativity and to love the community. We all do it for our own reasons, and it’s about finding those reasons and not letting external influences get in the way. Just discovered your blog and plan on reading it on the regular, so thank you for sharing your thoughts on blogging – it’s one of the first posts I’ve read from you, and I’m looking forward to reading many more!

  11. Love this post! I actually love ramblings – I appreciate that it gives a different level of insight into someone’s work and life than you can get from a fully formed or planned post. It makes me appreciate small things more. Thank you for rambling!

    Secondly, I blog too and since I’m great at self-imposed anxiety, I made a promise to myself when I started blogging that I wouldn’t do it if it wasn’t fun. Sometimes that means that I don’t do it when it doesn’t feel fun in that moment but I find I always come back to it. I post once a week but last week it just didn’t seem feasible. So I didn’t and nobody died and i had a great time writing this week. Though I admittedly felt the guilt. In the end, I think we’re all grateful for what we can share with each other, not on a schedule but when life allows it and encourages it.

    1. Megan! Thanks so much for stopping by. I love how you said “I blog when life allows” because this is such a true statement. Life shouldn’t be able creating blog-able content, but rather sharing what those special moments when they do come about. Thanks for the reminder 😉

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