You’ve got your big brand idea and high hopes for its success. You’re taking a massive leap of faith and have spent countless behind-the-scene hours working through all the big picture details. You’ve put everything on the line and are feeling completely overwhelmed by the thought of launching your brand into the world. Where do you start? How is it going to look?
Along with all your nerves, there is a veil of extreme excitement. You’re finally doing it! You’re hoping to find a creative partner who can join the ride and help guide you to make the right design decisions along the way. You want everything to be just so, starting with your brand aesthetic to how others will experience your story. After all…a chunk of your life savings is going into this, it’s got to be “perfect.”
"You want everything to be just so, starting with your brand aesthetic to how others will experience your story."
From day one, you and I will find clarity in your brand story. Together, we will weed through all the visual clutter that has most likely gathered in folders on your desktop and manifest a visual language that speaks to you. With exclusivity, I can help guide you to make design decisions that will ensure long-term brand sustainability. My holistic design process leaves no stone unturned and allows us to build and incredibly solid foundation in an extremely conscious way.
You no longer need to feel overwhelmed by the potentials. Oh boy, do I know the feeling! As your creative partner, I’ll first make sure you and I are grounded and speaking the same mantra. From there, we’ll meticulously explore all the assets and ideas you currently have and set out a plan for creating new iconic pieces. Every decision we make will come from a place of visual consistency and mindfulness to your start-up budget. I’ll be your sounding board and together we’ll spend energy where we know we can make an impact.
This package has been designed to give you all the necessary brand elements to launch your business with a visually cohesive and impactful story. I start every project by evaluating your foundation with one-on-one Clarity Consulting. Together, you and I will collaboratively share inspiration, evaluate your current growth and connect via Skype to hone in on what’s going to make the biggest impact with all the creative assets. This is the most important part of the project! You’ll even walk away with helpful guides you can use as you make design decisions in the future.
With newfound clarity, it’s time for you to leave it mostly in my hands. I’ll design an iconic brand system, collateral pieces, and a comprehensive website that attracts your dream clients and conscious customers. Don’t worry, I’ll be checking in frequently so we can continue to shape the process as it unfolds. In addition to a cohesive brand language, you’ll walk about with a starter library of 10 lifestyle photographs and a set of product photos that you can use for promotion and social media. With all of these pieces working for you, you’ll have extreme confidence in your brand presence and be able to jump back into the big picture details as they come. (all package details outlined below)
“Cassie is an incredible designer to work with. She has a clean aesthetic that's modern but still finds ways to push boundaries with her designs so each one is truly unique. Cassie is innovative, caring, and creative, which is a rare combination. I always marvel at all she does, from the branding and designs she creates to the way she guides her clients and makes them feel incredibly supported. Cassie is a north star for her clients."
“Cassie is e-commerce's version of a renaissance woman — a skilled UX designer, graphic designer, photographer and stylist — she understands the full range of needs for a modern e-commerce brand. Plus she has amazing taste, a great eye, an impeccable work ethic and most importantly, is enjoyable to work with!”
Through her streamlined process, we worked systematically to revamp my brand and build a new website in a way that fully represented inner self and my outer vision for growth. Cassie did an incredible job ushering me along through the process, keeping open lines of communication and ensuring we stayed on track with our scheduled deadlines. After the launch of the site, she continued to check in and make sure everything was running smoothly and I was happy with the end product.
9 - Month Partnership
- Clarity Questionnaire
- Inspiration Board Sharing
- Customized Moodboard
- Brand Voice & Clarity Statement
- Brand Audit & Market Research
- Visual Style Guide (PDF)
- Brand Strategy Guide (PDF)
- Primary & Secondary Logo
- Logo Iconography (if needed)
- Tagline Exploration (if needed)
- Business Cards (QTY: 100)
- Brand Postcards (QTY: 20)
- *Product Shipping Packaging (Sticker)
*FREE printing included for Business Cards & Brand Postcards
- *E-Commerce Website Design*
- *E-Newsletter Template (1-2)
- Developer Referral (as needed)
- Development Quality Control
Even though web development costs are NOT included in this partnership, I’m not going anywhere and will set you up with my preferred development team as well as provide quality control throughout the process.
- 1-Hour Skype Sessions (QTY: 5)
- 30-Min Skype Sessions (QTY: 5)
- *Full Product Photo Library (5 products)
- Starter Library: 10 brand photos
- Photo & Prop Styling
- Social Media Usage Guide (PDF)
- Photo Consistency Guide (PDF)
- *Basecamp Project Management
- Photo Archiving for 6 Months
Interested in keeping Veda House a part of your team. We offer maintenance packages that will provide ongoing support post launch!
Not seeing everything you need listed here? Please inquiry about à la carte items.
As your creative partner, I look forward to helping you find clarity and intention in your business. To get the process started, follow the link below and fill out the 10-question application form that allows me to fully understand your needs. Due to the intensive nature of these partnerships, I only take on 1-2 projects at any given time.