Branding Partnerships Photography & Styling Clarity Consulting (Coming Soon)

Mirth Caftans

ETHICALLY MADE, TRAVEL INSPIRED KAFTANS

Guided by the mantra, “We believe the clothing we wear can serve a greater purpose", Mirth Caftans recently launched their first collection with the help of cohesive storytelling and an iconic brand presence.

MINDFUL BRAND STRATEGY WITH A “STARTUP” LENS

Knowing we wanted to make a high impact with limited funds, we chose to focus on quality over quantity. Together, we created impactful brand assets and a cohesive visual story, all with meticulously crafted layouts, simple type, refined colors, and speak-to-your-soul messages. 

OUR VERSION OF SELLING

The printed lookbook acted as our tool, generating buzz 
around the launch collection and ultimately allowed for seamless 
ordering for wholesale clients. We wanted the lookbook to 
inspire slow living.

A NOTE FROM: THE CO-FOUNDERS

“The macro level insight you bring is fantastic- you aren't
just designing graphics. This source of direction, ideas and insight is
huge as a startup where our minds are in a million different 
directions... most of these directions being firsts for us.”

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