A couple weeks ago I was contacted by one of my favorite online vintage shops (School of Vintage) to help them rebrand their small business. They asked for assistance in finding the “look and feel” that could capture the soul of the company and set the tone for what they are doing. Since this is what I do at my day job, I jumped on the project and off we went.
Whenever I start a branding project I always start by gathering inspiration images from my client to get a feel for what they have in their mind. I then set off on my own and gather images that I feel fits within what they are asking . The images gathered have to have a consistent story, color palette, and typographic treatment. I then study my collected images to help me decide what elements fit the brand the best and use those during the redesign
We’re still moving through the process, but I wanted to share with you the start to something great. These girls are amazing to work with and because we have similar design styles, it has been and incredible journey and a ton of fun.
Looking for someone to help rebrand your shop or blog? Shoot me an email and lets talk. I might be able to help you out.