Over the past few weeks, I’ve been getting emails from lovely readers asking me “how do you get your dream clients?” I’ll be the first to admit that I’m still learning and figuring out what ways of refining work for my business. I started this conversation a few months back in this post, but thought I’d stop by and share a few more ideas/thoughts. These tips are specifically meant to help with getting those dream clients into your portfolio.
1. Extreme Curation: Only show the work that truly aligns with where you want to go. I don’t think portfolios should be about proving where you’ve been, but more about paving a road for where you want to go. Be super selective in what you choose to put out into the world. Like attracts like.
2. The Classic Reach Out: Reach out to a brand you admire and offer your services for free. I wouldn’t do this all the time and I don’t really advocate giving away your talents for free, but if you’re just dying to work with someone, it might be worth it. That one project with your dream client can help move your portfolio into the direction you are trying to go.
3. Power of the Personal Project: Initiate a personal project. Sometimes it might be beneficial to make up a project that truly aligns with your vision. Just because it wasn’t paid work doesn’t mean it can’t stand tall in your portfolio and help you transform your portfolio. For me, I use my blog as a great place to explore new styles and play around with new photography techniques.