Brand Design Photography & Styling Clarity Consulting

value of a lookbook

I’ve been pulling images from all the image collection sites, trying to establish what the look/feel I want market203 to have, the story that brings my brand to life. My goal is to release a lookbook with the launch of my shop.  Read more below about the value of a lookbook!






[vimeo 24244122 w=515&h=290]

Lookbook: a collection of photographs compiled to show off a model, a photographer, a style, or a clothing line. They can also be used as an artist’s portfolio.

To me, a lookbook is a piece of collateral that is used to help define a brand and bring that brand to life. It tells the story that the artist hope the consumer will fall in love with. They get consumers jazzed about what that artist will be launching in an upcoming season or what a store will be offering as product.

One of my most favorite things to do is keep my eye out for the upcoming season lookbooks. They are essentially mini books and I can appreciate the amount of collaborative work that goes into making a lookbook a reality.

 

8 comments on “value of a lookbook

  1. Can’t wait to see what your “Lookbook” will look like, it’s exciting to see that you are only a few steps away to your launch…

  2. This is so true. Even more so if it’s an online shop. It’s the best way for the reader to understand the vibe and vision of the shop/creator. I’m sure your lookbook will be amazing! You’ve got such great eye for design. can’t wait!

  3. Beautiful! I’d really like to see yours, I admire your taste in things on every possible level of existance. (No need to tell I am overly excited about your Market 203 too, June come already!)

  4. so inspiring. I have a “look book” section on my blog that i use for photo shoots involving my stuff, but this post makes me want to make one that can be hand held and is sort of collage like. Thanks for the inspiration!

    besitos,
    rebecca

  5. You take such amazing photographs! They are all so beautiful and interesting to look at. Kudos. 🙂

Leave a Comment

Loading...