I’ve been pulling images from all the image collection sites, trying to establish what the look/feel I want market203 to have, the story that brings my brand to life. My goal is to release a lookbook with the launch of my shop. Read more below about the value of a lookbook!
Lookbook: a collection of photographs compiled to show off a model, a photographer, a style, or a clothing line. They can also be used as an artist’s portfolio.
To me, a lookbook is a piece of collateral that is used to help define a brand and bring that brand to life. It tells the story that the artist hope the consumer will fall in love with. They get consumers jazzed about what that artist will be launching in an upcoming season or what a store will be offering as product.
One of my most favorite things to do is keep my eye out for the upcoming season lookbooks. They are essentially mini books and I can appreciate the amount of collaborative work that goes into making a lookbook a reality.