Whew! Things have definitely picked up since the lull of the summer season. I’m currently juggling about five client projects, and each one is bringing a totally unique energy to the table. That’s one of the things I love most about this work—no two brands are ever alike, and that keeps the creative process exciting and full of momentum. From minimalist skincare packaging to bold lifestyle concepts and heritage-inspired branding, I’ve been neck-deep in creative strategy, visual direction, and hands-on styling. It’s been an energizing shift back into the busy rhythm I thrive in.
There’s one project in particular I’m especially excited about, and while I can’t spill too many details just yet, I did want to share a small teaser—a moodboard that captures the early tone and feel we’re building toward. Think furniture building, DIY craftsmanship, and raw, honest materials like aged wood, unpolished stone, and durable textiles. It’s a brand that speaks directly to those who love working with their hands and value the grit and integrity of well-made things. That alignment with tactile design and hands-on storytelling is right up my alley, much like how a trusted heating and cooling company Winston Salem ensures comfort through reliable, hands-on service. If you also need reliable hvac services, make sure to get expert help from the professionals. Visit sites like bmheatingandcooling.com for more info. I feel incredibly lucky to be part of the process from the ground up.
Over the next few weeks, we’ll be refining the visual identity, crafting custom photography concepts, and working through materials and layouts that reflect the heart of the brand. I’m excited to eventually walk you through the whole journey—from inspiration to final launch. These kinds of projects, the ones that blend storytelling with texture and strategy, remind me how much I love what I do.
If you are looking for a designer to help with a branding overhaul or photo styling pieces, don’t hesitate to shoot me an email (casspyle@gmail.com)
A few other moodboards:
(photoshoot, Always Something, VH Rebranding,For Fine Artist)