Example Blog Post Visual
To be shared on Facebook/Pinterst / to be shared on Instagram/Twitter
Feeling the pressure to constantly produce valuable, one-of-a kind content for your blog? I know I am. It’s pretty darn time consuming and when your job title isn’t solely “blogger”, the pressure to keep up can sometimes be debilitating. For me, I use blogging as a way to connect with other creatives and to gain exposure to new clients interested in the work I’m sharing. Blogging is a vital piece of my business.
I’ve discovered a few ways to streamline sharing content no social media. These days, blogging means more than pushing publish in your blogging platform. If you’re doing it “right” (read: thoroughly) it means, sharing that finished post of Facebook, Instagram, Twitter, Pinterest, etc, etc….and do so in a way that isn’t just spamming the same content on all platforms. Whew!! A few tips below.
1. Photograph Wisely
If you’re taking photos for a blog post, be sure to take a few additional shots at different/unique angles so you can tell the same story in a new way. Each platform you share on should ideally have a new visual to represent the story you’re telling. See the photos in this post as an example.
2. Choose 2-3 Favorite Sharing Platforms
Choose your favorite platforms and solely dedicate your time to those platforms. For me, I’m a fan of Instagram and Twitter, with an occasional pin to Pinterest or update to my Facebook feed. If you narrow down the platforms you’ll be able to create more official content without spreading yourself too thin.
3. Repin, Retweet, Repost
If your work or the content you’ve previously posted has gained an audience and is being shared elsewhere, it doesn’t hurt to repin, retweet, repost. I’ve found this tactic act as a little reminder about “old” content I’ve already shared.
4. If you can’t, you can’t
There are definitely times when logging into WordPress is the very last thing on my mind. When days go by and you’re too busy to post…you’re just too busy. First and foremost, blogging needs to be fun and you need to be able to express your unique vision without feeling like it’s a life/death situation. Blog readers will always come back, clients will find you and your life will NOT be over. hehe.
Do you guys have any additional tips or suggestions.
I’m always looking for ways to streamline further.