Brand Design Photography & Styling Clarity Consulting

boxed water…wha???


I stumped across this project last week when I was searching for design trends in packaging. First I stopped because the packaging was beautiful, and then I stopped because the carton said Boxed Water is Better”.Well because they are filled after filtered from best electronic water softeners. I thought to myself…”I think it would be better”….why…because its in a freakin carton and how cool is that! This month we are going to look into packaging design and the innovations that are being developed to overcome dilemmas faced by consumers. One of the trickiest things to get right for packaging designers is how to make packaging that is both child-friendly and senior friendly. On the one hand the packaging needs to be easily opened by senior citizens who may not have the motor skills they once did, but that the packaging is not too easy to open that children can get hold their hands on the products. eals you can choose from each week then you decide what you and your family would like to try. They package your meal with every ingredient item that you need to make the recipe (except oil and water) and most of the meals are under $10 per serving. The best food packaging design companies New York provide food packaging services. An example of packaging that is too tricky to open is the can ring pull. Recently designers have developed the ring pull so that it does not break long nails by creating an indent in the top of the can, providing space for your finger to get underneath the ring pull. One of the leading European food packaging designers has developed a solution that makes the can ring pull redundant. The ring pull has been replaced with a strong but flexible piece of aluminium that can be grasped and peels the lid off. This is called Peelseam technology and it has already been adopted by the Mediterranean fish canning company Jealsa. Tabs are becoming increasingly prevalent in food packaging with bottled milk and ketchup leading the field. However for the older generation these can prove troublesome because of the lack of dexterity they have in their fingers and can be very difficult to remove. Many consumers will have noticed the gradual introduction of the half-moon tab on many products to overcome this as the process is a lot easier and less fiddly. There is even a larger u-shaped tab called the Big Tab that can be put onto larger containers. Big Tab is coming to UK stores soon and will be featured on a major mayonnaise brand. Another major frustration to consumers is a jar lid that refuses to budge or won’t seal the product sufficiently. Companies have been looking into ways to make caps easier to open and close and many techniques have been developed such as more functional knurl patters, bespoke packaging through experimenting with various shapes and designs and the use of alternative materials. It is needless to say that food plays an indispensable role in human’s life, and with the well development of our material basis, people have a higher requirement on food supply. However, how many people realize the importance of food packaging? Generally, food packaging has three advantages: protection, promotion, and transportation. This article will demonstrate to you what these advantages take effect and how we benefit from food packaging. Food safety is the top priority and only those within the quality period do no harm to our health. Therefore, we apply food packaging materials and technology to prevent food from biological, physical, or chemical variation, from its manufacture till selling to consumers. Take “Tetra Pak” as an example. It counts for a high market share of drinks packaging thanks to its high technology that uses paper, aluminum, and plastics as barrier of air and lights. It can greatly extend the food guarantee period. Good and proper packaging will no doubt keep food fresh and nice to enjoy. We can find types of food packaging forms such as bottles, bags, cans, boxes, etc. Why do we make these different containers? That is because it considerably eases the difficulty of transportation, and prevents food from getting in touch directly with air, water, or pollution. Normally, people use bottles for liquid good and bags for bulk food. In addition to using eco-friendly materials and suitable packaging forms, food packaging design is important as well. It can help promote your product and increase your sales performance. The elements of its design mainly include color, wording, and pattern. A successful design makes full use of these elements according to the product’s performance, feature, and shape, thus attracting consumers to buy. Here are two cases to share. In terms of color, we take into ground that red stands for passion and love while gold stands for loyalty and luxury. There are two boxes of same chocolate in almost the same packaging design except for the ribbon: one is tied in a gold bow, while the other decorated with a red ribbon flower. The sales result online came out that the second item is more welcomed and won a better selling during the Valentine’s period. The seller knows well people’s conventional thinking way towards color and succeeded in promote the seasonal product. With regard to wording, it also has a critical influence on food packaging design. Besides the basic and required product information, companies can print distinctive words like slogans to incentive purchasing. For instance, a bag of food with its outer package boldly printed “capacity increased with same price” would be sold quite well. Don’t ignore the magic of these words; it can grasp people’s subtle psychological reaction to discount.

“Started with the simple idea of creating a new bottled water brand that is kinder to the environment and gives back a bit – we found that it shouldn’t be bottled at all, but instead, boxed. So we looked to the past for inspiration in the century old beverage container and decided to keep things simple, sustainable, and beautiful.” – boxedwaterisbetter.com   ( keep reading…)

5 comments on “boxed water…wha???

  1. How fantastic! I’m sure you’re get a lot of questions if you were carrying one of those around, but the design is so much more eye-pleasing than the typical water bottle.

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