Brand Design Photography & Styling Clarity Consulting

INSPIRED BY EKATERINA KOROLEVA / CURATED BY AMY MOORE

I thought these watercolor pieces by Ekaterina Koroleva were the perfect embodiment of the Spring season; a light, whimsical color palette, airy feeling, opacity  (the nature of the medium). The painted color over ink pen drawings also reminds me of the way fresh blooms are restored to bare branches after winter.  Subjects with a fashion influence always seems to be well-represented in watercolor.  So happy Spring is here – enjoy!

Art via Ekaterina Koroleva

 

Annette Pehrsson, Zenit-b

Have you guys seen Annette Pehrsson’s blog? I was in shock by how beautiful it is and I now stop by on a daily basis, just to see what she’s up to. One series on her blog is completely dedicated to the film photos taken with her Zenit-b. I’m in love with every single image and definitely use her photos as a source of inspiration.

Visit her blog for more greatness or her flickr to see more pictures taken with her Zenit-b. OMG, and!!!! you can buy her blurb book that showcases all her beutiful Zenit-b photos.

branding backwards / 01

I’m SO excited to announce a new collaboration series between cassie and myself ( bre ) : Branding Backwards. Of course we loved bringing you Recreate It posts weekly, but after 20 weeks, we felt it was time to move on. Being that Cassie and I are both graphic designers who love branding, we thought it would be neat to focus on identities this time, and work backwards to their beginnings. I find making moodboards to be extremely therapeutic, so this new bi-monthly series is right up my alley! Our goal is to pick out brands we love and dissect them. Essentially, we will be coming up with moodboards that match the aesthetic of a brand for exploration + inspiration!

First up for me is Mignon Kitchen Co. I fell in love with this little shop and their brand within seconds of seeing it. Their overall look is light and airy with a hint of modern flair in their logo. Everything is extremely simple, but done with care. See that little swoop in the “O” of “MIGNON?” Yeah, that’s my favorite.

mignon / landscape / woman / palm trees / floral print / j’adore / breanna rose

Veda News: Fish Floppin' + Decision Makin'

Have you ever been floundering so much that at the end of it all, you just feel like pouting in the corner and giving up? That was me last week. I had reached a point where I had so many thing on my “I want to-do this” list, but just didn’t have enough hours in the day/week/month to achieve them. It’s completely overwhelming/crushing to be 100% inspired to achieve something and to have less than 0% of the energy to put into it.

For me, my days are spent at the advertising agency usually clocking in about 45-50 hours on an average week. With this schedule I am left with only a few hours each night to work on my “I really want to-do this” list and let me tell you…nights are not the time of day I feel most inspired. I usually come home cranky with a sour taste in my mouth feeling like all I want to do is sit my batootie on the couch and watch Mad Men. So when am I supposed to knock things off my list?? Who flippin’ knows.

So in the midst of my mini breakdown that happened the other night I decided I needed to get focused again. I’m one of those people that loves so many things (blogging, photography, cinema, knitting, thrifting, etc ) all at the same time that it’s hard for me to dedicate A LOT of time to any one thing. I’m working on changing that around a bit. Starting now…

This blog is going to become a little more focused on subject matter. You’ll see the same design/photography posts, just less of them. I plan on regaining my Saturdays & Sundays as “ME” days with no blog posts. I’m also going to be throwing in some more personal posts. I look forward to sharing with you my journey into becoming a full-time freelancer and gaining some reader insights along the way (this whole process is really scary you guys!). I also look forward to sharing more of my personal photography that has been evolving over the last couple months. Lastly, I’m going to start to share more of my design process and projects when I can. 

Does that sound like a plan?? I feel like this little transition in my online space will help things move more smoothly in my freetime in the evenings as well as my freetime on the weekends.

Is anyone else feeling like their blog’s identity is getting a little fussy or that they just don’t have enough time in the day to do what you WANT to do? I’d love to hear your thoughts 🙂

Photo by Savannah Martiniere

East Africa with Greg Lomas

Just recently I came across the work of Photographer Greg Lomas and was completely in love with all of his stories in his porfolio. This collection of images were taken during a 2010 trip through Malawi and Tanzania. He documented people, places and the beautiful landscape with a 120mm lens. Aren’t they just stunning?

See more of his portfolio and read his bio.

Eva Black Spaces Feature

I’m over at Eva Black’s blog today sharing some pics of my tiny little home office. This feature was exactly what I needed to finally finish my home office. Since all the items in my space are thrifted, the whole process took a lot of time and my vision changed along the way. In THIS POST I shared my original vision & in THIS POST I shared my progress, but be sure to hop on over to Eva’s blog for some more images.

 

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