OMG! I don’t really know where to start with this post. I feel like I’ve mentioned this whole VH rebranding project for months now, with nothing to show for it. Here’s what happened….
I started the whole rebranding process while I was still working at my 9-5 design job. I was eager to have a fully rebranded identity once I launched myself into the world of full-time freelance. That was the goal at least, but once I actually left my job to do freelance full-time I started to discover my design aesthetic morphing into something new. I felt the transition was taking me in a more sophisticated tone, so I stopped the rebranding process to see where this new found freedom would take me.
It’s now 4 months into this new adventure and I’m feeling pretty confident on where I’ve landed. I’ve defined a need to mesh together the handmade aspect with the “seemingly perfect” aspect of my photography and graphic design aesthetic. When you are someone who values minimalism, it’s really tough to do any kind of “meshing” when you have minimal elements to work with.