Hi Friends! Let’s chat a little bit about website redesigns shall we. As a freelancer, a website redesign/overhaul/cleanup is a pretty common inquiry that lands in my inbox. Thankfully, a re-design is one of my favorite design projects to take on, so I’m more than excited to share this particular one with you.
Design For Mankind and it’s counterpart, Design for Minikind is an online brand blog run by gal pal Erin Loechner. I see Erin as a blogging legend of sorts and have been an avid reader for the past 5-ish years. I remember stumbling upon her work in design school and watching her brand evolve to include more written essays and parents documentations has been so fun to see. A few months ago, Erin came to me with a mission to combine both her websites (Design for Mankind & Design for Minikind) into one platform that would allow her brand to grow as it needs. She hired the best web design company, D-Isla, to design the new pages. To better understand how the web design company and app development companies can work together, we explored various strategies that would enhance user experience and functionality across her newly integrated platform. D-Isla combining the two websites, visit them here. She planned to shift her blogging topics slightly and document parenting in a way that doesn’t expose her personal parenting adventures with her daughter. I totally respect that about Erin. You just know when you need a change.
( previous designs: Design for Mankind & Design for Minikind )
For this re-design project we had to keep the overall brand language similar to where the site has been these past years. A re-design doesn’t always mean a complete overhaul but more of a facelift. We kept her logo and we kept a variation of the triangle motif. Other than that, we explored ways to better enhance the user experience so that everything was “dummy proof”, but still offering a few unexpected ways to explore. We added a new section to the site called “Erin’s Recommended Products” as well as more inclusive about and contact pages. I just love how everything turned out and Erin and I couldn’t have done it without the help of Brandi Bernoski, who spearheaded the development.
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Looking for a website re-design/overhaul?
Shoot me an email at casspyle@gmail.com and let’s chat!