Brand Design Photography & Styling Clarity Consulting

Podcast: Embracing Failure with Milton Glaser

As I venture into the land of the unknown (fully self employed), I’m bound to experience one failure after the next. I completely understand the importance of failing and have always seen failure as a learning too (even though I get really impatient with myself). I was really inspired by Milton Glaser’s perspective on failure.

This little video is all about embracing failure as the way to gain professional accomplishment & personal development. It was interesting to hear how Milton thought that specializing in something actually hurts your development because there is less opportunity to fail. In his eyes, they only way out is to…embrace failure.

You can watch the video here.  Artwork image here.

Veda News: Tomorrow, I Leave The Agency

Tomorrow is the day, guys. Tomorrow, February 15th is my last day at my full-time day job with the advertising agency and the start of a new and exciting adventure. To say I’m excited, terrified, and extremely relieved would all be understatements. I have a new sense of freedom to explore and bring my brand fully to life…finally!

It all started 3.5 years ago when I graduate with a graphic design degree from a large university. The summer following graduation, I traveled through Europe for 2 weeks with my boyfriend and his mother 🙂 Upon returning, I immediately started working as a digital art director at the advertising agency, slowing moving my way up through the ranks and learning a lot along the way. I learned a lot about designing within restrictions (ultimately making me a better designer), how working with a strong team can be your biggest asset, and how politics of business can quickly overshadow the excitement of the industry. I learned a lot about myself as a designer, about what I liked about the corporate world, but more importantly…what I didn’t like. By learning what I didn’t like, I was able to gain some insight into how I would ideally shape my future.

During my 3.5 years as a digital art director, I worked A LOT on my “time off” (nights/weekends). I took on exciting freelance projects that I sought out to expand my personal portfolio. I briefly opened a vintage home goods shop on Etsy to give me something to tinker with. I did a deep dive into photography and taught myself the ins and outs of shooting manual with my DSLR, and most importantly…I started The Veda House blog.

Over time, I feel in love with my blog and sharing design inspiration to the online world. I posted ALL the time and really looked forward to spending my down time in front of the computer. My little blog (that is still pretty little), grew very very slowly over the next couple years. I met a ton of creative people (a lot who are freelancers and designers) and ultimately feel in love with the idea of blogging/freelance design as a profession. I started working towards making that happen by blogging my heart out to grow readership and by building a network that could support a personal business when the time would come.

About a year ago, I was committed to making this leap into the freelance world but “LIFE” kept getting in the way. Work was insanely busy, I got engaged to my boyfriend of 10 years, plans of moving across country were brewing, and honestly…I was terrified of losing the stability of my 9-5. Fast forward to last November/December and you’d find me bawling my eyes out, stressed to the max and my fiancé pleading me daily to quit my day job and pursue what I’ve always wanted to do. Thank goodness I’ve always had his support.

I spent this last holiday vacation really lost, completely sick of everything design and in the middle of a full blown out breakdown burnout session. It’s taken me until now to pull myself out of it, but I’m seeing the light at the end of the tunnel. With a crazy amount of support, encouragement, and excitement from others, I’m finally making the leap. I’m going to start building my dream baby and I couldn’t be more giddy than I am write now…counting down the hours until Friday at 5:00PM!

My plan is to not really have a plan  for the first month and spend that time getting inspired again. I’ll be attacking my mile-long list of DIYs that have been piling up and I’ll be focusing on rebranding The Veda House. Come March, I’ll be 100% open to take on all new clients. I’ll be focusing my brand on designing and photography styling for small businesses and other home made brands. EEEE! So excited.

Stay tuned and I’ll be sure to keep you up to date with a new feature on the blog where i share glimpses into my day to day life in my home studio.

• Doesn’t this post by Savannah of MaieDae sound really really familiar?
• And because this had me crying with laughter…screaming goats (you’re welcome!)
• Inspring little interview with Bri Emery of Design Love Fest about making the freelance leap.

Podcast: Ben Silbermann (Pinterest Founder)

Hey team! I know watching a video doesn’t really count as a podcast, but while I was at work I was listening to this little video. The video is from last year’s Altitude Summit when Ben Silbermann (creator of Pinterest) was the keynote speaker.I know its a whole year after he spoke, but it was beyond interesting to hear how the idea of Pinterest was conceived and how it all came to life…especially since the whole process has been hugely successful. You can watch it here.

Here’s my two most important take aways from his speech.
1. Even if you don’t have a detailed plan of what you want to do or who you want to be, surround yourself with like-minded people. It’s sooo much easier to find clarity when your surrounded by a constant source of inspiration.

2. “Just stop talking about it and go do it!” Even if that means walking out on the best job you’ve ever had…in the middle of economic crisis. Thank you….amen.

I’d love to hear your thoughts about what he had to share. Did any of you get the opportunity to see him speak live?

Lesson Learned: How to Get Out of Your Funk

Holy smokes guys!! Thank you, thank you for all of your feedback to my “Burnout at Age 26” post last Wednesday. It’s incredible to see that so many other creatives are in the exact same place as I am and have the exact same obstacles. It’s kind of refreshing to hear that I’m not alone in this and that so many people are willing to share their stories. Turns out that age 26 is just a demon, haha.

Thanks to my lovely readers, I’ve compiled a list of things to do/try if you ever get in a creative funk or if you’re headed for burnout. I’ve also listed some really important things to remember when you’re down and out. This post makes me feel like Baz Luhrmann (the guy that sung the “Sunscreen” song). So add, “wear sunscreen” to the list of things to remember.

Things to try:
1. Try letting go….see what clarity presents itself afterwards
2. Go back to school, take a class, take an e-course
3. Allow yourself to be vulnerable and just go with the flow
4. Say “NO” if you’re feeling overwhelmed (I wrote a post last year about cutting your current schedule in half)
5. Network, network, network…never stop networking
6. You know those things you do while you’re procrastinating…do those!
7. Take a sabbatical or any length of time
8. Travel
9. Utilize creative recruiting agencies
10. Plan for short term, and for long term (I use TeuxDeux  to make lists)
11. Incorporate more mediums into the things you explore
12. “Plan, Save, Make the leap, and Give yourself a year”
14. Read The Four Hour Work Week
15. Volunteer your time

Things to remember:
1. As humans, we’re naturally always searching for happiness
2. Try your hardest to be self-aware and honest with yourself at all times
3. When you fail, you’ll most likely learn something about yourself
4. Treasure your free time and don’t forget to soak it all in
5. You are NOT alone!
6. Inspiration comes and goes, waxes and wanes, ebb & flow (don’t get too attached)
7. Carve out a few hours here and there to do something you’re insanely passionate about
8. Everything WILL work itself out
9. Please be patient
10. Always trust your gut first

Veda News: Burnout at age 26

So I’m finally admitting it. I’ve reach full blown out BURNOUT at age 26. I have no idea how I even let myself get this way, but it’s official. Over the past year, I’ve been feeling the weight of working in the advertising world. I’ve been feeling pulled in a new direction, but glued to the security of my day job with lovely benefits. The constant pulling in opposite directions has lead to a clean rip, right through the middle of my core. I’ve been searching for ways to cope, turning to video games such as ยูฟ่าเบท สุดยอดเว็บพนันออนไลน์ as a temporary escape.

I was warned about this thing called “burnout” from so many people but always told myself that it wouldn’t happen to me. I was told that if you stretch yourself too thin, that you’d eventually grow to hate what you’re doing. Since I’m a stubborn person, I tested that theory for far too long.

If you would have talked to me about a year ago, I would have told you that doing full time freelance that brought me free PayPal money instantly anytime I needed it was what I wanted to do. I would have told you that I wanted to design blogs, websites and do branding for brands that I love. Unfortunately as time went on, my clear direction of what I wanted to do “when I grow up” blurred into a fury of confusion. I’ve become sooooo sick of sitting in front of the computer that my soul is craving to work with my hands. I’m sooooo sick of no-so-friendly clients that all I want to do is work on hassle-free personal projects. I’m soooooo sick of the politics of working at a large company, that all I want to do is barricade myself into a little corner (people-free). I know all of this sounds very dramatic, but all of it is painstakingly true. At the young age of 26….I’m throwing my hands up and saying “fuck it”.

So, thanks for listening to my rant. haha. I’m now going to go and figure out what to do about it all. Have you ever reached the point of burnout? What did you do to get past it??

Lesson Learned: Being Uncomfortable, Part 2

Recently I was asked to attend a photoshoot for the advertising agency I work with. I was 100% NOT thrilled about the idea because I’m not one to like being away from home and my brain has been far less from fully functioning these days.

I ended up going (didn’t really have a choice) but ended up loving every minute of the experience (minus being away from my man and pup). It was a three day shoot and I was the only art director on set. The days were filled with10 gallons of ice cream a day, product styling, lifestyle shoot with an adorable little boy and a full day of capturing beautiful sweat treats in natural daylight. I learned a lot.

I was kind of just thrown into the whole thing, but walked away with a realization that maybe I should become a stylist. It feels natural to me and I’m really good at getting lost in prop rooms for long periods of time. I’ve always enjoyed styling (my favorite part of having an etsy shop), but haven’t had a lot of professional experience learning the ins and outs.

I’m thankful for the experience because It allowed me to realize where I need to focus my energy. I think 2013 will include more styling jobs. Looking forward to it!

Have you ever been forced into something to find yourself unexpectidly walking away with some gained insights and inspiration.

Lesson Learned: 2012 Recap

2012 was the year I had originally planned on taking on Freelance Projects full-time and letting my day job at the advertising agency go. Things never go as planned, and a whole year later I’m still working 8-6 every day at the agency and taking on freelance projects in the evenings and weekends. It’s exhausting!!!!

Fortunately I’ve been able to still gain a lot of valuable information along the way, so I’ve decided to do a little recap of my “Freelance Journey: Lesson Learned” feature that appeared this year on the blog. I’ve really enjoyed sharing what I’ve learned along the way and I hope you’ve been able to find little nuggets of info too.

Lessons Learned(ing):
1. research before you leap
2. attend Blog Brunch
3. don’t call your client a moron
4. it’s ok to be unmotivated
5. list making saves lives
6. it’s ok to take a break from blogging
7. don’t hoard clients
8. pros and cons of communication through email
9. definition of a “sick” day
10. the ins and outs of font licensing
11. frankenstein rounds of revisions
12. the importance of a business card
13. it’s ok to feel uncomfortable
14. competition is good (maybe)

I’d love to hear your thoughts about the series and if there is anything in particular you’ve been curious about when it comes to the life of a freelancer. Let me know 🙂

Lesson Learn-ing: Take an E-course

I’m a big believer of continuing your education way past your school days. I also believe that there is no reason why the learning can’t be fun. I’d suggest taking an e-course to strengthen your blog, or learn a few extra things about your freelance process/business.

Learning is an ever going process. It doesn’t need to end at a certain age. It doesn’t need to be restricted to school and college curriculum. People can only grow when they believe in the never-ending process of learning and adopt it as an approach to everything that they do in life. Take cooking as an example. No one is born knowing how to cook even basic food. When they need to cook for themselves, they feel clueless. But if they decide to learn (at any point in life), they can! Youtube videos and tutorials have made this possible. Visit here to know more about thinkific vs teachable comparison.

I’ve had my eyes on a few classes that I hope to get around to taking in 2013.
1. Braid E-course: Braid is a creative and consulting company that is now offering e-courses. I’m particularly interested in the Dream Customer Catcher class. Check it out here.
2. Oh Joy RX: Joy of Oh Joy offers brand brainstorming, career advisory, portfolio development, and product feedback. Learn more here.
3. Alt Summit/ Alt Channel: A diverse mix of classes for only $15 each. A new class is offered every few days. I’ve got my eye on the “Media Kits That Will Make You Money” class by Victoria Hudgins. View all December classes here.

Have you guys taken an e-courses or attending any conferences that you’ve found to be valuable to your career or personal development. I’d love to hear about them!

Podcast: Live Chat with Joy & Naomi

For this week’s personal podcast challenge I listened/watched the live chat between bloggers/moms, Joy of Of Joy and Naomi of Rockstar Diaries. I listened to the live chat while at work and took a few notes along the way. I really enjoyed hearing some insights who got in on the blogging train around the time that blogging was actually becoming something. You can watch the live chat here.

Highlights:
1. There is no one way to go about blogging and creating original content. Most importantly, be consistent, stay focused, and be passionate about what you’re blogging.
2. While striving to gain new readers, no neglect the readers you already have! Engage them in more than one way with support from Twitter and Pinterest.
3. When you’re strapped for time, choose quality over quantity.
4. Lastly, finding a “balance” is near impossible, but learning to “juggle” is much more manageable

If you have 30 min, I think you would really enjoy hearing their insights.

Volume designed by Dmitry Baranovskiy from The Noun Project

Podcast: A New Personal Challenge

As a freelance designer I feel it’s important to constantly seek more information. I think it’s extremely important to take the time to learn more and specialize in what you do. Starting this week, I’ve decided to challenge myself to listen to a few podcasts each week. In my opinion, podcasts are amazing ways to learn new things WHILE doing other things. I’m a big fan of multi-tasking, so if your excuse is that you don’t have time to dedicate to soaking in new information, podcasts are the way to go!

For this week’s challenge I listened to Grace Bonney’s (After the Jump) podcast series that focused on “Becoming Your Brand”. Listen Here.

Highlights:
1. Come up with a personal mission statement that is ownable. Who are you and what do you stand for?
2. Become an expert and own that expertise.  Don’t misrepresent yourself, but use your expertise to set you apart from others.
3. Practice your elevator pitch. How would you introduce yourself and your business to a complete stranger in a 20 sec elevator ride. Are you relatable?

All great things to think about as I rebrand myself. Love it!

Volume designed by Dmitry Baranovskiy from The Noun Project

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