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boxed water…wha???

I stumped across this project last week when I was searching for design trends in packaging. First I stopped because the packaging was beautiful, and then I stopped because the carton said Boxed Water is Better”. I thought to myself…”I think it would be better”….why…because its in a freakin carton and how cool is that!

“Started with the simple idea of creating a new bottled water brand that is kinder to the environment and gives back a bit – we found that it shouldn’t be bottled at all, but instead, boxed. So we looked to the past for inspiration in the century old beverage container and decided to keep things simple, sustainable, and beautiful.” –   ( keep reading…)

5 comments on “boxed water…wha???

  1. How fantastic! I’m sure you’re get a lot of questions if you were carrying one of those around, but the design is so much more eye-pleasing than the typical water bottle.

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