Brand Design Photography & Styling Clarity Consulting

boxed water…what???

I stumped across this project last week when I was searching for design trends in packaging. First I stopped because the packaging was beautiful, and then I stopped because the carton said Boxed Water is Better”.Well because they are filled after filtered from best electronic water softeners. I thought to myself…”I think it would be better”….why…because its in a freakin carton and how cool is that! This month we are going to look into packaging design and the innovations that are being developed to overcome dilemmas faced by consumers.

To ensure that your family is drinking clean water, you can use a reverse osmosis water filtration system, it works effectively by passing water through a semipermeable membrane that traps unwanted contaminants.

One of the trickiest things to get right for packaging designers is how to make packaging that is both child-friendly and senior friendly. On the one hand the packaging needs to be easily opened by senior citizens who may not have the motor skills they once did, but that the packaging is not too easy to open that children can get hold their hands on the products. eals you can choose from each week then you decide what you and your family would like to try.

They package your meal with every ingredient item that you need to make the recipe (except oil and water) and most of the meals are under $10 per serving. The best food packaging design companies New York provide food packaging services. An example of packaging that is too tricky to open is the can ring pull. Recently designers have developed the ring pull so that it does not break long nails by creating an indent in the top of the can, providing space for your finger to get underneath the ring pull.

One of the leading European food packaging designers has developed a solution that makes the can ring pull redundant. The ring pull has been replaced with a strong but flexible piece of aluminium that can be grasped and peels the lid off. This is called Peelseam technology and it has already been adopted by the Mediterranean fish canning company Jealsa. Tabs are becoming increasingly prevalent in food packaging with bottled milk and ketchup leading the field. However for the older generation these can prove troublesome because of the lack of dexterity they have in their fingers and can be very difficult to remove. Many consumers will have noticed the gradual introduction of the half-moon tab on many products to overcome this as the process is a lot easier and less fiddly. There is even a larger u-shaped tab called the Big Tab that can be put onto larger containers. Big Tab is coming to UK stores soon and will be featured on a major mayonnaise brand. Another major frustration to consumers is a jar lid that refuses to budge or won’t seal the product sufficiently.

Companies have been looking into ways to make caps easier to open and close and many techniques have been developed such as more functional knurl patters, bespoke packaging through experimenting with various shapes and designs and the use of alternative materials. It is needless to say that food plays an indispensable role in human’s life, and with the well development of our material basis, people have a higher requirement on food supply. However, how many people realize the importance of food packaging? Generally, food packaging has three advantages: protection, promotion, and transportation. This article will demonstrate to you what these advantages take effect and how we benefit from food packaging. Food safety is the top priority and only those within the quality period do no harm to our health. Therefore, we apply food packaging materials and technology to prevent food from biological, physical, or chemical variation, from its manufacture till selling to consumers.

Take “Tetra Pak” as an example. It counts for a high market share of drinks packaging thanks to its high technology that uses paper, aluminum, and plastics as barrier of air and lights. Well h-t can guide you more about this. It can greatly extend the food guarantee period. Good and proper packaging will no doubt keep food fresh and nice to enjoy. We can find types of food packaging forms such as bottles, bags, cans, boxes, etc. Why do we make these different containers? That is because it considerably eases the difficulty of transportation, and prevents food from getting in touch directly with air, water, or pollution. Normally, people use bottles for liquid good and bags for bulk food. In addition to using eco-friendly materials and suitable packaging forms, food packaging design is important as well. It can help promote your product and increase your sales performance. The elements of its design mainly include color, wording, and pattern. A successful design makes full use of these elements according to the product’s performance, feature, and shape, thus attracting consumers to buy. Here are two cases to share. In terms of color, we take into ground that red stands for passion and love while gold stands for loyalty and luxury. There are two boxes of same chocolate in almost the same packaging design except for the ribbon: one is tied in a gold bow, while the other decorated with a red ribbon flower. The sales result online came out that the second item is more welcomed and won a better selling during the Valentine’s period. The seller knows well people’s conventional thinking way towards color and succeeded in promote the seasonal product. You can check about it at ecdel. With regard to wording, it also has a critical influence on food packaging design. Besides the basic and required product information, companies can print distinctive words like slogans to incentive purchasing. For instance, a bag of food with its outer package boldly printed “capacity increased with same price” would be sold quite well. Don’t ignore the magic of these words; it can grasp people’s subtle psychological reaction to discount.

“Started with the simple idea of creating a new bottled water brand that is kinder to the environment and gives back a bit – we found that it shouldn’t be bottled at all, but instead, boxed. So we looked to the past for inspiration in the century old beverage container and decided to keep things simple, sustainable, and beautiful.” –   ( keep reading…)

Mike Perry's Studio

Working as an art director at and Advertising agency usually means getting a bunch of “junk” mail from artists trying to entice us into using their services. Most of them make it to the recycling bin within minutes because they just don’t stand out amongst the rest. Mike Perry’s work on the other hand comes across my desk quite often and stays there. I’ve hung some of his promotional material up on my cork board because they’re pretty darn inspiring.

Here’s a few glimpses into his work, but please be sure to view the FULL PORTFOLIO for more work samples. You can also buy some of his work here! Enjoy!

Add it to my wish list

Last week while perusing my daily deals I came across the prints of This month Safewalls is highlighting 3 spanish artists that have created original poster designs for Cirque du Soleil (a show I’ve yet to see!) This print called Corteo by Noria Mora is an abstract composition about trapeze wires, balloon from Corteo and the sun. How awesome is that?

The print is currently on sale, which means it’s been added to my holiday wish list. There are only 300 24″ x 36″ signed prints available so act fast. You can purchase HERE. You can also buy smaller sizes at Society6.



Can't Decide…

[vimeo 29003460 w=750&h=420]

Do I like these. Do I need a black pair of The Jericho in black??

Restyle Poster Print Giveaway // Ended

Thanks to a recent design collaboration with Design Attractor, I have a GREAT giveaway for you today. I really wish I could enter. Jan Skácelík of the blog Design Attractor is also a fabulous Etsy Shop owner. Her shop, Restyle Design Prints, is home to Scandinavian Mid Century Design inspired posters. You’ll find posters with iconic Cathrineholm, Stig Lindberg and Marianne Westman designs as well as eye charts and letterpress inspired prints. These prints are perfect to add a pop or color to any room and to infuse some vintage modern style into your space.

How to Enter
Visit Jan’s Shop and leave a comment in this post telling me which item you’d love to have in your home. Pick ANY item. OPEN TO INTERNATIONAL READERS!!!!

Additional Entries
Follow The Veda House on Blog Lovin’ and leave a comment telling me you’re a follower.

Winner will be chosen by Random Number Generator and will be announced Tuesday evening (November 8th)


Good Luck!!!

Therese Sennerholt Prints

I was hopping from one Swedish blog to another when I came across the prints of Terese Sennerholt. I remember seeing one of the prints (the one with the big brown leather couch) spring up on Pinterest once, but was never able to track the image back to its original source. Well, hooray!!!! I’ve found her and boy am I glad.

The messages are simple, the designs are straightforward and they sure do look great clustered together. Oh, did I mention that she ships internationally for all of us drooling over here in the US.

See her Prints // Notebooks // Notecards
*All interior shots above were photographed by Henrik Bonnevier and the stylist was Lotta Agaton



Stop by later today for a Print GIVEAWAY with Design Attractor! Can you tell I’m in a print mood today?

downloadable wallpapers from me to you!

Hi guys. I thought I would do something a little different today. I’ve designed some desktop wallpapers for you. I’ve just loved this section of the song After the Storm by Mumford & Sons and I’ve been wanting to do something with it.

Download the wallpapers by clicking on the links below and then saving the files. Let me know if you have any issues downloading or installing.

Computer Widescreen 2560 x 1440
Computer Standard 1680 x 1050
iPhone 640 x 960
iPad 768 x 1024


Uppercase Journal

I’ve been a big fan of Uppercase magazine for some time now and impatiently wait for the next issue to be released. The latest issue was released last week and after spending some time with it, I’ve been able to pull out some of my favorite spreads. Page layout is among some of my favorite aspects of graphic design and each issue has tons of inspiration to pull from. Enjoy.

Click through to flip through the digital version of this magazine.

Score + Solder // Terrariums & Planters

These beautiful pieces are made to order by Matthew Cleland of Score + Solder. Stunning pieces of art, each terrarium and planter  are made by hand (a skill he acquired by passed down generation * even more magical) Not only are the lead-free structures hand made and individually crafted, the glass is custom made too!

Check out the SHOP!

* Plants sold seperately

Trending Graphics // It's all in the circle!


Today’s Trend // Circle Logos
Is it just me or is there an enormous amount of circular logos out there right now. I’m also noticing that a lot of these circle logos are black & white and bunch of them have a stamped texture. I like this trend, but the more and more I see it, the less excited I get.

I am a big fan of symmetry and typically circular logos show some form of symmetry in their design. Most are typographic in nature as well, which is always a winner in my books.

Are you a liking the circle craze? 

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Previous Trends:
1 //  Back to Basic with Black & White (Oct 8)
2 //  Collected Collage (Oct 15)